Looking for a partner on your next research, strategy or analytics project? Here's how I can help:
Analytics Capabilities
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Exploratory Data Analysis (EDA)
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Descriptive Analysis
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Diagnostic Analysis
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Outlier and Anomaly Identification
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Benchmarking
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Cause of Variance
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Predictive Analysis
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Data Pipeline Requirements
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Data Validation
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QA/QC
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Data Visualization
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Dashboard Development
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Measurement Definitions
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Query Writing and Optimization
Tools: SQL, Mode, Looker, Tableau, Databricks, Sheets, Excel, Alation, Monte Carlo, Google Analytics, Parsely, etc.
Research Capabilities
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Screening
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Recruitment
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Panel Development
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Usability Testing
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Survey Writing & Programming
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Data Analysis
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Discussion Guide Development
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In-Depth Interviewing (IDIs)
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Focus Group Facilitation (Online & In-person)
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Creative & Message Testing
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Pricing Studies
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Secret Shopping
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Attitudinal & Behavioral Studies
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Ethnographic Studies
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Human-Centered Design
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Vendor Management
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Syndicated / Third Party Research
Tools: Qualtrics, Survey Monkey, Survey Gizmo, Google Surveys, Google Trends, SimilarWeb, Meltwater, Brandwatch, YouGov, Mintel, WARC, etc.
Strategy Capabilities
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Brand Positioning
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Brand Health Monitoring
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Messaging Strategies & Frameworks
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Creative Briefs & Strategies
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Audience Segmentation
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Persona Development
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User Journey Development
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Channel Strategy
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OKRs
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North Star Metrics
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Competitive Audits
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Market & Trend Analysis
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Cultural Insights Gathering
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Annual Planning
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Roadmapping
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Strategic Frameworks (e.g. PESTEL, SWOT, Five Forces, etc.)
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Storytelling & Narrative Development